Your audience, before you decide.
Real research — long interviews, questionnaires, panel data — turned into citizens you can put any question to. Starting with young Amsterdammers.
Scroll to try itThe room
Ask young Amsterdammers anything.
One question, on us. No account, no sign-up.
Every answer shows what it rests on.
What are you working on?
Your brand
The citizens
The people in the room.
Young Amsterdammers, interviewed at length. Names changed, portraits generated; what they say rests on their own interview.
Daan, 25
self-employed · with partner
Brand associations and in-store feel drive his buying.
Bram, 23
office job · with housemates
Experiences over objects; peer-led, spontaneous, unpretentious buyer
Sem
office job + side business · with housemates
Style-conscious spender chasing terraces, outfits and personal brand
Luuk, 24
self-employed · with housemates
Quality-obsessed researcher who invests in durability and stocks, not hype.
A logo across the chest? I’m past that. Half my closet is Uniqlo and Massimo Dutti now.
Daan, 25€800 for a winter coat, four years ago. Still fair, if it lasts and doesn’t date.
Luuk, 24I buy clothes in the shop. I hate sending things back — and I ask whoever has it what it cost.
Bram, 23Loafers for €70 in the sale. You can’t tell them from the €180 ones.
Sem
How an answer reads
Answers that show their work.
Each line above rests on something that person said in their interview. In the room, every sentence carries its receipt: the interview says it, it’s reasoned from it, it’s plausible but unbacked, or it wasn’t researched.
What people bring
One live decision. Honest reactions.
Pick what you’re working on. The room opens with a question ready to send.
Under the hood
Built from real research. Checked word for word.
A citizen can reason past the research — that’s the point — but it can’t invent its past, a number, or a share of anyone.
- 01We start with real research.Long interviews, a questionnaire, and panel data where the audience has it.
- 02Every claim is checked.Not verbatim in the interview? Thrown out.
- 03Answers come with a receipt.Known, reasoned, speculation or not researched. The underline shows which.
- 04They answer alone first.Nobody hears the others until the moderator pushes back.
Every answer is built from cards like these: one observation each, filed under the person who said it.
Where it fits
Faster than a focus group. Deeper than a survey.
Decision support, not a forecast. Not a sample of Amsterdam either.
| Artificial Citizens | Focus group | Survey panel | |
|---|---|---|---|
| Time to a first answer | Minutes | Weeks | Days to weeks |
| A follow-up the same afternoon | |||
| Hear the reasoning, not a score | |||
| Every claim traceable to a person’s words | If recorded | ||
| Representative of the population | No — specific people | At scale |
Get in
We’re running pilots now.
Bring one live decision. We put it to the audience with you, and you keep access for the follow-ups.
- 01One live decisionA campaign, a price, a page, a product. Something you’re weighing this month.
- 02Put to the audience togetherWe run the first round with you, so the question lands the way you meant it.
- 03Access for the follow-upsThe room stays open to your team: ask again the same afternoon.
One question, on us
Stop guessing what they’d say.
Put the decision you’re weighing to people who’ll tell you what they think, and why.